Shaping Wellness Through Science, Design and Digital Experience
Nourish is a complete wellness brand system created to serve both B2B and B2C audiences. The project spans identity, packaging and digital experience, bringing together healthy food, snacks and supplements within a single cohesive vision. Every element, from science-backed nutrition messaging to interactive product displays and packaging design, has been carefully considered to reinforce a lifestyle brand defined by innovation, wellness and integrity.
Customisable Meals Designed for Modern Living.
Wellness made simple for busy lives.
This wellness series was created for busy people who often struggle to maintain healthy routines and track their progress. Each monthly box provides a convenient supply of drinkable jelly sachets, designed to fit seamlessly into modern, on-the-go lifestyles. The formulations target different wellness needs—detox and immunity support, beauty enhancement through collagen, and improved sleep quality—making daily self-care simple and consistent.
My product design approach focused on clarity, accessibility, and habit-forming design. The clean, minimal packaging system uses color coding and structured layouts to differentiate each series while maintaining a unified brand language. This not only communicates functionality but also supports users in forming sustainable wellness habits, one sachet at a time.
VitaHealth Gift Box
A monthly supply of drinkable jelly sachets with a Monday to Sunday system designed to build healthy routines. The packaging introduces product benefits, features four custom health pillar icons, and rewards users with a hidden promo code upon completion.
Personalised wellness made simple.
The website was designed as an accessible, user-friendly system that brings health and wellness into one place. Users can customise their journey with tailored recommendations and filter products by their individual profile, making it easy to discover solutions that match their lifestyle and goals. The interface focuses on clarity, personalisation, and trust—transforming wellness into a seamless digital experience.
