Many designers enter the profession with a strong foundation in technical skills and creativity. However, when working with clients, agencies, and large organisations, we often find ourselves unprepared to fully address their needs or comprehend the deeper "why" behind their requests.

ChatGPT-5 has just been released, and I finally clicked that shiny “subscribe” button. With this powerful upgrade in my toolkit, I can already feel how much it changes the game. I’ll be honest—I only started experimenting with AI as a design partner recently, but even in this short time, it’s already reshaping how I work.